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Success defined.

Management consultants that focus on the WHY to drive ROI.


Meet us at the intersection of
business value and digital transformation.

The days of IT being a cost center are over.  Now more than ever, technology is the key to empowering better customer service, faster service delivery, and better responsiveness through customer data analytics.  The Business wants it.  The IT team can deliver it.  Easy, right?  No, not easy.  According to a recent McKinsey study, roughly 70% of digital transformation projects fail. Too often, something gets lost in translation between what the business wants and what IT delivers.  The missing puzzle piece is the Strategic Business Analyst (SBA), your most important and often overlooked team member. 

Our Services.

Business requirements definition & documentation

Our consultants start every engagement with the Why. 
What problem(s) are we trying to solve?  What does success look like? 
How do we measure success? 

Common Deliverables:

  • Business requirements

  • Technical requirements

  • Stakeholder identification

  • Requirement prioritization

  • Project charters

  • Success Measurables


Technology, process and people alignment 

Every initiative has a technology, a process and a people component.  When these are aligned you increase user adoption, improve internal and external customer experiences, and get the greatest return on your investment.

Common Deliverables:

  • Wire-frames & Technical specs

  • Architecture designs

  • User stories

  • AS-IS and TO-BE process flows

  • Communication Strategy & Support

  • Training Planning

  • Organization Design

  • Role descriptions & RACI charts

Management consulting and executive team coaching

Julie Gable, BusinessWhys CEO,  leverages her experience to help clients drive traction on strategic goals by providing organizational clarity and keeping teams focused and accountable.


  • Leadership at all organization levels 

  • Fortune 100 companies to start-ups

  • Specialties include: Executive Team Leadership, Business & Technology Strategy, Project/Portfolio Management, Technical Development/Delivery, Product Design/Development, Organization Design 

Our Competitive Advantage.

Purple Unicorn: "A candidate profile that possesses the skills and experience that are believed to be so rare, they are almost mythical." 

With decades of experience and versatility that come from working with start-ups, mid-size, and Fortune 100 companies, our consultants, or "Purple Unicorns," as we refer to them, possess deep technical AND business expertise. They are uniquely qualified to focus IT projects on delivering business value while streamlining processes to increase efficiency.  In today's highly specialized market, this is a limited and extremely hard talent pool to access.

“If you define the problem correctly, you almost have the solution.” 

Steve Jobs

Ready to optimize your IT investment?

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